Hi! We have now started the module 2 – Psychological aspects behind customer experiences and I am super excited for this. When I signed up for this course – this was the part that I was looking forward to the most. Mostly because I am really interested in psychological aspects of more or less everything. But also because I believe it is very important to understand why people do as they do in business and that we are not always rational. It will be even more interesting and important in the future. I also want to learn what is the drive of consumption and what tools are possible to use to understand customers.