My expectations on this module is not as clear as for module 2. But as I learnt in module 2, I need to set high expectations and through that gain higher satisfaction than if I would have low/negative expectations.
I think it will be really interested in getting an insight of the knowledge of trends, consequences and social influence for a product/business. Depending on what business it is, there is different influences. For example B2B is less influenced by everyday opinion from people. But it is very important for B2C to know about different influences, trends etc and how to manage this.
Also, I am curious on how this is being connected to the expectations/satisfactions that we were discussing in Module 2. For me it seems like the next step, after the expectations there will be an influence in some way but I am looking forward to understanding more of these concepts and how they affect each other.