Since I am a student and not working within a company right now, I am going to continue analyzing Daniel Wellington and Coca-Cola as I started in my previous blog post.
I find it interesting to take advantage of the different factors for the different strategies for the companies – social proof and liking – and flip it to be used by the other company. So for example, as I analysed Daniel Wellington from the social proof and coca-cola from the liking point of view – it is interesting to see if they would change it, that Daniel Wellington is going to use more of the liking (of course they use some of it now too, but it might not be the strongest one), and coca-cola to use the social proof.
Daniel Wellington could for example do their watches more personalised with personal prints and names etc. printed on the watch and on the packaging it comes in. And Coca-Cola could use more of specific famous people in each country to broaden it even more.
Also, both companies could use more of authority factor, and use celebrities and influencers to sell their products. For Daniel Wellington it would be to focus more on very famous people in the fashion industry, since they now have a well-known brand. And for Coca-Cola it would be to capture the interest and influence people that are not getting effected by the friendly commercials when families and friends are dancing in the sun in the summer.