When I first saw this module, I thought about the act of selling a product to a customer, when the customer is interacting with a salesperson. After watching the first videos of the website of Understanding Customer Experience, I have understood that it is so much more than this. It could be about the actual usage phase of a product, or you can use customers to develop your product through tests etc. Also, it is a way of communicating as I have understood it – a way of how you want to show and your business and how you want it to be perceived.
I look forward to learn more about concepts and theories about this subject and I believe it could be a strength to understand the importance of customer interactions, and the way it can actually affect a business.
I have a lot of learn within this subject, and the first of the modules that I have to do a lot of research about before even understanding what it is about, for me it is a quite complex and unspecified subject, but I am sure I will understand a lot more after these couple of weeks. Interesting to say at least!
To be continued…